Podcast Episode 178: What Companies Can Do to Keep Moms

Thanks so much for coming by to check out Episode 178 of The New Family Podcast where we talk about how moms can negotiate better deals for themselves in the workplace.

While we know that we are living in a time with more opportunity for women than ever before, we can’t pretend that the playing field has entirely levelled. Women still earn an average of about 80 cents for every dollar earned by men, and are still woefully underrepresented among high-ranking executives. A significant part of that picture, of course, is motherhood.

As my guest on this episode points out, about 43 percent of highly qualified mothers off-ramp or leave their careers for a period of time, limiting both the available talent in the workplace and opportunities for themselves. Lisa Durante is a passionate advocate for empowering women to create a life that works-at home and in their careers. Lisa consults both with moms to help them optimize their career satisfaction, and with companies to help them retain their female talent. We talk about how the steps companies can take to keep their female talent, and how women can negotiate a more balanced partnership at home.

Here are some resources related to this episode.

Lisa’s website

Lisa’s YouTube Channel “The Crazy Good Life”

Lisa’s Facebook Page

Lisa’s online course “Future Proof Your Career As a Working Mom”

Related Episode: When Mom Runs her Own Business with technology leader Amber Mac

Related Episode: Should we call Bullsh*t on Multi-level Marketing as a Career for Moms?

Related Episode: The Kick Ass Single Mom Manifesto

Lisa’s advice for advice for new moms planning the return to work:

“The first thing is they need to have a vision of what it is that they want today. Not a long term vision because with kids, so many factors are at play and you just don’t know what the next stage will bring. So really having a vision of what you really want today and going in with a solution of how you can get it. A big part is really looking at your company’s culture, your manager and how well you’ve worked together in the past. So really understanding your audience as well as your culture and what is it that you can do within that sandbox that you have been given. And so with those parameters in mind, that is when you can develop some solutions that you can then present. Always come with a number of solutions and work your way from the very best scenario for you down. But don’t give up on the negotiating because if your company isn’t willing to meet you, even part-way, it may not be the right company for you.”

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Brandie Weikle

About

Brandie is a long-time parenting editor, writer and spokesperson. Most recently editor-in-chief of Canadian Family magazine, Brandie has also been the parenting and relationships editor for the Toronto Star, founding editor of two Toronto Star websites, and an editor for Today's Parent. Brandie is a single mother of two in Toronto and a frequent television and radio guest on parenting topics. A former digital director at House & Home Media, she also consults on digital audience engagement. Contact her here.


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